Music Video Process

OB Management: http://obmanagement.co.uk/about
There role is to work as agents for directors, their company slogan "We represent directors" gives a clear indication that they are in close ties with many top directors of music videos and advertising. They also take part in fashionshoots and videos and recently done work for Thomas Burberry when releasing their 2013 winter collection.

OB Managements role in music videos include picking a specific director to a specific genre or type of music, e.g. Emil Nava is more suited to Pop/Urban genres of music therefore this leads him to be directing for artists such as Rita Ora and Jessie J. They also work with record labels to ensure that the music videos that their directors are taking on are suitable e.g is the single going to be a success, what the financial projections are, what the market for the music video is etc.

Some of the companies OB have collaborated with are:

• Pulse Films
• Rocket
• Agile Films
• Friends
• Wonda