I have used audience feedback to correctly produce a product that serves the right purpose and attracts the audience. Audience feedback has been a important part in the production of all the products and it was important to follow audience feedback as it helps to fairly reflect the artist of the song, and also helps to promote the artist but still attract the a audience that would continue to follow and purchase the artists other products, the main function of the products is to get the audience to buy from the artist and there is no better way of doing that than using the audiences expectations to attract them to buy.
Survey monkey was used to collect the necessary information from our target audience, thier likes and expectations were reflected through the survey. I created a survey that could give an idea what audiences are listening to right now. The questions featured; What is your gender?, How old are you?, What is your favourite genre(s) of music?, What is your favourite music video of all time?, Why do you like this particular music video?, If you are watching a music video, what would appeal to you? and Finally what is the most memorable thing you have seen in a music video?
The results showed a clear correlation to what would be needed to make an successful music video within the genre i was working in, this allowed me to produce my music video, digipak and advert. After creating the survey, the next step was to interoperate the data. The data showed that 75% (to the nearest fifth) of the 122 people who took the survey were males. This may cause the problem of a baised survey however the genre and artist appeal to male views greater than female views, which made the survey still relevant. The final product would indefinately present context that is appealable to a male auidence. examples of how the content was aimed to the male audience was through the presence of alchol, recognisable male fashion, a youthplaying football in the street and the protagonist playing guitar. this can be associated with a large amount of young/teenage boys especially if they grew up in less privileged area of the UK (referring to being "Stuck In The Ghetto").
Also the majoirty of the feedback was delivered by 10-19 year olds. This is due to the fact that 66.67% of the people who took part in the survey were within this age bracket. This positively correlated with the types of genres that were selected on question 3. Genres that are more affiliated with "the younger generation"
Feedback was also gathered through the viewing and comments system on YouTube. The comments system works when an video is uploaded onto YouTube and Google+ members can post their thoughts and debate between eachother. The viewing system is operated when the link to the video is clicked, therefore taking you to the main video page, this will count as one view. Views on a video can determine popularity e.t.c.
However using YouTube to gain audience feedback for a music video that has had no real mass publication is very difficult, there are 100,000's of music videos on YouTube and this therefore makes it extremely difficult to find the video via the website search engine. Also someone of a unintended audience may comment and the feedback may become irrelevant as it is not intened to this audience.
Possible improvements:
For the audience feedback process of making and evaluating my music video, improvements could be made. Looking back on the process, I feel that the questions I used for my survey may of been time consuming. This is due to the fact that the last 4 questions of my survey were written answers questions this therefore could deter some people who are thinking of doing the survey. In addition to that the use of YouTube could of been improved, with better publication I feel that YouTube could of played a bigger part in the conduction of research.
In conclusion, the effectiveness of the feedback was helped as it made a difference to the production path i would take, variables had been taken out and placed in to extend the appeal to the intended audience. With the use of various methods the ability to mould your video into something that is either appealing to the masses or to a niche auidence is very achievable if accurate and reliable data is extracted, which i feel i had and allowed me to produce a successful advert, digipak and music video.
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