Evaluation Question 2

Our music video consists of a narrative of  young man who is struggling in a society that appears to be against him, he is educated but he lives in a society that is pessimistic, he looks for a break or an escape that isn't there. that is both the narrative of the song and music video. I aimed to fairly reflect this entrapment of the protagonist by society through how we capture the protagonist within his immediate surroundings.

Process:
Advert
I reflected the music video into the advert through the way the location reflects the "ghetto"atmosphere, there is a block of flats in the background and poorly cared for garages which advocate the harshness of the area and the ghetto feel of the area, the area itself is poorly maintained matching the expectation of a ghetto, I also took a direct location that featured in the music video to keep consistency throughout. I deliberately chose to feature the protagonist in well kept clothes as he is an educated man but he struggles to escape, he isn't dressed in a suit as he isn't that well off. In terms of composition, the protagonist is positioned to the far right, looking into the atmosphere, showing how he is over ruled by the ghetto, he looks deeply into what consumes him, showing both his love for the ghetto but his passion to escape, through this I show how the ghetto is far greater forcing a struggle on the protagonist. I washed out the colour of the image and created a deeper shadow to create a 'noir' feel to the image making it feel as if you were in a ghetto, and I was creating an atmosphere the protagonist was feeling. This makes the raw content of the advert effective along side our other products as it is a direct extract from the music video, keeping and maintaining a high level of consistency.

Digipak
A direct link between the digipak, advert and the music video can be seen through the images contained in the digipak. The digipaks cover is the same as the advert, to keep both consistency and to make our product recognisable, assisting our audience into buying our product, the cover of the digipak is the same as the advert to further make our product easy to spot, within the digipak, there is a combination of extracts from the music video that are photogenic and independent images to bring a new variation to the digipak, as other albums use this technique, it appeals to an audience to have both new and old, within a digipak. the images extracted are all used to advocate the message of the music video, the location of the images show the ghetto at its most exaggerated that we could attain, and the protagonist was captured in a way to show his isolation, and was captured in poses and positions that advocated his entrapment, through facial expression the audience can see the struggle, determined but contained against his will.

Altogether all three products come together to fairly advocate the same message and product. there is no difference in who i attempt to appeal, it is always consistent and this is achieved through maintaining the style of images and extracts from the original music video, in keeping the same house style, it is easily recognisable and marketed correctly. Each of the products alone meet the requirements that are required to serve purpose, none divert from the main objective, the advert attracts our intended auidence, the digipak attracts our audience both through memorable images, housestyle and also refelcting the artist in a creative way, and the music video keeps the audience entertained and wanting to watch more, it advocates the song and gives a fair reflection of our artist