Music Video Process 2

Director - Alex Southam

• Freelances for OB Management
• Trained as a lawyer but decided to go in a new direction and work in film
• Began making music videos to learn about the trade

To begin with Southam undertook all the tasks in his videos:

• Camera
• Lighting
• Editing

Southam likes to format his music videos around creative freedom, he believes that music videos are the most creative form of media and that you never stop learning new techniques whilst being involved with the production of a music video.
He is less keen commericals as they allow for less creative freedom, they may pay more but he believes that creativity is key. Southam also uses Vimeo to showcase his videos, Vimeo is becoming an increasingly important platform to show videos as its perceived to have a "higher status" then you tube, this giving his videos that more up market appeal.

His breakthrough video was "Tessellate by Alt J"

• Budget: £10,000
• 1 day to shoot
• Large cast
• Special effects - Used "Adobe After Effects"

"Chase & Status - Lost And Not Found"

• Budget: £50,000
• Filmed in Los Angeles
• Used Steadicam
• Filmed at 36 frames per second, then slowed down
• Influenced by "Massive Attack's - Unfinished Sympathy"
• Went for a retro 1990's look, VHS video look
• Only three shots in the whole video