Vox Pop Evaluation

The purpose of the research conducted was to gain an insight on members of the public's opinion on music and how it affects their life's.These were the questions which we asked:

• Do you watch music videos?

• What is your favourite music videos?

• What make a great music video?

• What do you like about music videos?

• What types of media do you use to watch music videos?

The questions that we used, were very easy to understand. This was good as everyone could understand the question so much that they can easily understand it. But on the other hand, we can also say the questions are too simplistic. In a sense this has effected some of the answers given. For an example, when we asked "What is your favourite music video?" Some people would say just say the music video and nothing more. But what we really want to know is why they like it so much. Therefor it would have been even better if we changed the question to "What is your favourite music video?"and w hy is it your favourite m sic video. Achiving this would have lead to more of the answers being more developed.As there was only 3 members of our group, we found it sometimes time consuming to get more people to answer the questions. When we first started filming the pop vox, we had trouble remembering exactly were the person answering the question was standing. This lead to us putting an object on the floor so the people answering the questions will know where to stand. When we would press play on the video camera, the video camera would move a little bit and you could see in the video that the camera was shaking. To eliminate this error, we tightened it more onto the tripod. This lead to us avoiding any movement we didn't need. 

Question 1 was, "Do you watch music videos?" this allowed us to have a understanding about whether they watched music videos or not and  would give the basis to ask more complicated questions. In addition to that I feel that this question would allow people to be eased into the questions we were about to ask.

Question 2 was, "What is your favourite music video?" This gave a personal touch, when asking people to reiterate information to you, you want to make them feel as comfortable as possible so that the information you receive is true and accurate. Furthermore asking a wide range of people will give a wide range of answers e.g. people of a higher age generally seem to talk about music from 'their' generation where as people who are 17 -18 will tend to relate to video being made from 2000's onwards, this further allows us to categorise different ranges and have a mean genre per generation and to find out the general key conventions they liked .

Question 3 was, "What makes a great music video?" This question gives people the chance to express what they like. A great music video will tend to have a positive effect on the person answering the question so listening to them and getting information on a videos may not come into the interviewers head as 'a great music video'. This variation of replies will give the vox pop a balanced answer scheme and give the survey some purpose. This question still allows the interviewee to give an opinionated answer as it is still their opinion of great music videos as there are no absolute conventions to make a music video

Question 4 was, "What type of media do you use to watch music videos?" We asked this question because we know how the use of media is changing. With online platforms like YouTube and Vimeo music videos are available whenever you are online added with the improved speed of phone signals (4G) and internet speeds (50mb +) "buffering" is no longer a lingering problem. Also with the addition of services like TeVo by Virgin Media which allows you to get music videos straight to your home TV. The hardware we watch music videos has also changed, instead of watching them on TV, the introduction of smart phones and iPads the music video has become portable.