Artists branch from to different categories
Organic - the term 'organic' is used to describe bands where the music comes first, they make the kind of music they want to make and then the record labels (if signed) try and sell this music to the correct market segment. Organic music appeals to a niche, but can appeal to a mass audience also.
Synthetic - the Synthetic refers to the 'X factor' methodology, and it is the record labels that sit in the driving seat. A gap in the market is identified, and then it is exploited by the development of music, and often the artist, to suit this gap. Money is the ultimate goal in this operation. Acts such as; The spice Girls, McFly and JLS are good examples of 'manufactured' artists
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