the two step flow theory consists of a more refined approach to the effects model and the hypodermic model, rather than the audience receiving a text directly, an audience consumes in two parts. this theory states that media effects are indirectly established through the personal influence of opinion leaders, the majority of people receive much of their information, and are influenced by the media second hand, through the personal influence opinion leaders.
A great example of this theory is twitter, many famous people post issues and opinions and many people digest these theories as their own, the more people that jump on the bandwagon the more the opinion is exposed and consumed by audiences.
Taking into account our own music video, for it to be successful in this theory, it would have to be published through a well known user, who would produce our music video to the masses, the more people that view the music video, the more successful it would become as it reaches a higher profile.
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