Tuesday, 14 January 2014

Creating Our Digipak

In order to create our digipak we needed to take photos that reflect our music video throughout it. in order to do this we have to have the scenery of the music video parallel to our photos to give the same atmosphere as the video. the primary link between the two is location, fundamentally consisting of a 'run down' area to force the feel of being 'stuck in the ghetto'. secondly we added filters, black and white for most with minimal colour, also taking the positive atmosphere away from the photos and becoming alto more sinister and depressing. for one of our photos the figure is off-centre and the foreground is black whilst the background, what the artist is looking into, is in colour, soft and calm, to show that this is what the figure aims for. with the other photo's, the figure is in the corner and and isolated by the surroundings, the setting overwhelms the figure and drives him into a state of thought and over looking, a key theme in the lyrics and music video

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